June 3rd: Guerilla Marketing & Growth Hacking

Join us on the 3rd of June, 2015 for an exciting panel on viral marketing and growth hacking with Mattan Griffel (One Month), Professor Marc Gruber (EPFL), Mark Kaigwa (Nendo), and DJ Saul (iStrategyLabs).

The panel will be streamed live on Youtube. It can be viewed below or at go.epfl.ch/panel2LNV15 between 4:30pm and 5:30pm CET/CAT. Send us your questions in real time via twitter using the hashtag* #LNV15, or send them to us in advance through  Coursera (you must be registered for the course).

In a world full of distractions, and great products and services, how does your customer hear about, and finally, purchase your offer? How does a cash-poor startup go head-to-head with giant companies in the same space?

As part of the EPFL College of Management’s new MOOC, Launching New Ventures, we will host a free, online discussion with three expert entrepreneurs and our CDM Professor Marc Gruber, to talk about guerilla marketing, growth hacking and entrepreneurial marketing. 

Our speakers:

DJ Saul

DJ Saul is the CMO & Managing Director of iStategyLabs (recently named an AdAge 2014 Small Agency of The Year).  One of the company’s first employees, DJ is now responsible for ISL’s marketing, DC operations, partnerships and business development as well as the company’s ongoing R&D and constant experimentation.

DJ advises companies and early stage ventures on everything from digital to experiential marketing strategy, to branding and partnership development. He writes for TheNextWeb, and teaches at General Assembly. DJ studied International Affairs at George Washington University and Beijing Foreign Studies University. He is a member of NextGen Angels, a member of the World Economic Forum’s Young Global Shapers, co-producer of the DC Tech Meetup, an Acceleprise mentor, and serves on the boards of Think Local First DC and Enstitute DC.

Mattan Griffel

Mattan Griffel is the Co-Founder & CEO of Y Combinator-backed One Month, the first-ever online school for accelerated learning. He was selected as one of Forbes' 30 Under 30 in Education in 2015.

Mattan teaches and advises on growth hacking, online education, and learning to code. He has advised companies like Pepsico, Bloomberg, GM, NYSE, and JPMorgan, spoken at New York University, Cooper Union, The School of Visual Arts, Parsons at The New School for Design, Singularity University, The Downtown Project, First Round Capital and Social Media Week, and has been featured in Forbes, BusinessWeek, MIT Technology Review, Huffington Post, Mashable and The Next Web.

Mattan studied Philosophy and Finance at New York University and wrote his thesis on the metaphysics of consciousness.

Marc Gruber

Marc is one of the world's leading entrepreneurship scholars with over 15 years of experience researching and shaping the field. He is a three-time recipient of the "Thought Leader" Award by the Entrepreneurship Division of the Academy of Management, and has received numerous other awards for his research and teaching. Marc combines his research expertise with first-hand experience in entrepreneurship as a start-up veteran and frequent consultant to entrepreneurs.

Since 2013 Marc has acted as Associate Editor at the Academy of Management Journal (AMJ) - the highest ranked empirical research journal in the management domain - where he handles manuscripts on innovation & entrepreneurship.

Marc joined EPFL in the fall of 2005 from the Munich School of Management, where he was Vice-Director of the Institute of Innovation Research, Technology Management and Entrepreneurship and Managing Director of the university's Center for Entrepreneurship.

Marc received a Ph.D. in management from the University of St. Gallen in 2000, and a venia legendi from the Munich School of Management in 2005 for his habilitation thesis on marketing in new ventures. He currently holds the Chair of Entrepreneurship and Technology Commercialization (ENTC) at the EPFL College of Management.

Mark Kaigwa

Mark is the Founder of Nendo, a strategy & storytelling consultancy working across Sub-Saharan Africa. Interesting in access, agency and action in Africa he partners with leaders, executives and organisations looking to understand  the region and emerging markets.  He is the publisher and author of The A to Z of Kenyan Twitter  - described as "ingenious" by the Mail & Guardian and the 2014/2015 Nendo Social Media Trend Report, the East and Central African region's most cited and referenced publication on digital media

Kaigwa has built up a reputation for award-winning work as a writer, entrepreneur and speaker. He was recognised in 2013 among Forbes 30 under 30 Best Young Entrepreneurs in Africa. As a professional speaker and trainer, his repertoire has seen him address over 10,000 people in 30 countries on Africa's rise across youth, business and innovation. He also serves as influential under 30 collective Thousand Network’s Africa Ambassador. 

Useful resources for joining the discussion

  • Start tweeting with the hashtag #LNV15. When you use the phrase "#LNV15" in your Twitter message, it will be publshed on this page. Doing so allows you to view all messages related to "LNV15" (our course's name is "Launching New Venture 2015"). This transforms Twitter into a virtual conference room for this event. You can also follow discussions linked to a paticular subject, e.g. #growthhacking. More on how to use a hashtag here and here.
  • The more people tuning in, the more interesting the discussion. Share this page with your network! And register here: http://go.epfl.ch/panel2LNV15
  • Export the event to your calendar here.
  • Facebook event: here
  • Find our other videos on Youtube here and here.
  • Like us on Facebook at EPFL Entrepreneurship and follow us on Twitter @ventureMOOC
Posted by Nettra Danette Pan on Monday 1 June 2015 at 13:05
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