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Knowledge Management

Ivory tower tale...
The monkey stories brought to mind another 'fairytale' I came across that might be of interest:


Amanda Cunningham
Posted by Amanda Cunningham at 6:02
Knowledge Myopia
Theodore Levitt's famous article Marketing Myopia published in Harvard Business Review in 1960 (http://en.wikipedia.org/wiki/Marketing_myopia) is a treasure trove of pearls about marketing. Many of them are applicable to knowledge managenent today:

"What get shortchanged are the realities of the market. Consumers are
unpredictable, varied, fickle, stupid, shortsighted, stubborn, and generally
bothersome. This is not what the engineer-managers say, but deep down in their
consciousness it is what they believe. And this accounts for their
concentrating on what they know and what they can control, namely product
research, engineering, and production."

"Basic questions about customers and markets seldom get asked. The latter
occupy a stepchild status. They are recognized as existing, as having to be
taken care of, but not worth very much real thought or dedicated attention."

"In the case of electronics, the greatest danger which faces the glamorous new
companies in this field is not that they do not pay enough attention to
research and development, but that they pay too much attention to it." Remember, this is 1960.
Posted by Gil Regev at 14:22
This blog is the knowledge sharing tool for the knowledge management Round-Tables in Lausanne and Zurich.

The intent is to share experiences, tips, techniques, stories, jokes etc. about knowledge management and if possible link them with the Round-Tables discussions.

Anybody can comment on existing articles but if you want to create articles, you need an account. Please send an email to gil.regev@epfl.ch to request an account.

For a starter, consider the now famous story of the monkeys in a cage as a metaphor of corporate culture. This story is quickly becoming an inside joke at the Swiss Round-Tables. Here are two variants of the story:


Posted by Gil Regev at 9:50