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Rolf Lindbäck

Lundi 6 Juin
- Mtg AW: even if the Visio model is very detailed, we try now to make a higher level of definition which will match the following structure: Developing - Manufacturing - Implementation which is often used in the process of many projects.
- FCF is also supposed to be implemented soonly, at least as a %. This in order to valuate the company.
- Still trying to get an adequate tool to make the modeling easier to generate. The use of Kornfilt's modelling tool SimSEAM is maybe possible.
Posted by Rolf Lindbäck at 15:30
Mardi 10 Mai
Discussions about the left-right constituents of the model, i.e. how linear is it and how much should we emphasize the channel approach.
New models have been created, but apparently the market analysis lack. Otherwise elements from both YP and AW have been considered.
Posted by Rolf Lindbäck at 11:17
Jeudi 5 Mai
- Include win-win strategy into the model
- Getting back to the theory behind the business model: what is it and what do we want to model?
- Still trying to merge the 2 models: a triangular model came on my mind with value prop, infrastructure management and customer interface as the 3 pylons
- Read an other article comparing business model theory: apparently no one is really agree on the matter and I will have to make my own definition with respect to the venture capital issue
Posted by Rolf Lindbäck at 19:57
Comments (1)
Mercredi 27 Avril
-Meeting with Patrik Frei from Venture Valuation. Interesting to hear how high growth firms are being valuated. He will provide us with some old business plans in order to compare SEAM/EBMF to his work.
-Interesting reading was his Master's Thesis where venture valuation was approach
-Preparation of tomorrow's presentation where the comparison between SEAM and EBMF will be done.
Posted by Rolf Lindbäck at 20:29
Jeudi 21 Avril
- A 1st version of my business model is ready.
I have tried to merge the two I have been working on in order to take the best from both. Please have a look at the model under Business Model.xcl
Posted by Rolf Lindbäck at 23:17
Vendredi 15 Avril
- New SVN and SAR scheme has been produced

- further thoughts have been given to the Business Model, an issue that I am eager to solve is the best way to show cash flows. I think a "disc model" based on Porter's chain value will be the best way to show this. This model will take into account every piece which is needed to sell the product.
Posted by Rolf Lindbäck at 14:00
Jeudi 14 Avril
1 - Found articles on Business Models for Venture Capital and seems like the following themes have to be present: Value Proposition, Market Segment, Value Chain Structure, Revenue Generation and margins, Position in Value Network, Competitive Strategy

2 - Meeting with YP:
.YP explained more the reasons behind EBMF
.Business Models were discussed and a temporarily solution composed of 3 parts has to be tested: modelisation of the company with its value chain and revenue model; modelisation of the market and its competitors; defining a strategy relying on competitive advantages until exit
.We chose to go for EBITDA instead of Profit due to more expanded use of the former
.YP showed the website of www.awt.be where it is possible to make a business plan by answering questions. This has been tested and not found adequate with VC
.3 different value chains were discussed: Porter, Cyclical and Parallel Blocks where the 1st one is used with concrete products i.e. manufacturing, the 2nd for consultancy and the 3rd for for example telecoms, banks and festivals where there is a clear division in the tasks to be done in order to provide the whole product. My assumption is that most VCs propose a new product which implies manufacturing and therefore we will stick to Porter's Value Chain.
.Balanced Scorecard was discussed in order to understand some strategic issues
.Next meeting Friday 22th April 09.00

3 - Work has been done in order to make the first part of the business model, namely the modelisation. Again GBA has been used to try out some solutions. This will be the main task the next days
Posted by Rolf Lindbäck at 23:42
Mercredi 13 Avril
- Made a model of the different stages in financing. In addition a graph has been added to show how the cash flows is normally evolving during those stages. The document is called "Stages of fin.bmp"

- Read an article on Venture Valuation "Bewertungsmethoden" written by a swiss Venture firm called Venture Valuation. This gave some financial funding theory into the stages of financing.
Posted by Rolf Lindbäck at 20:14
Mardi 12 Avril
1 - Meeting AW:
.Action Plan: accepted
.Value Creation: R&D and Non Recurring Engineering Fees has to be implemented
.Stages of Financing: create a model which makes the different stages understandable
.Comparison of EBMF and SEAM:
similarities: offerings - product/services ; Reasoning - Value ;
Capabilities - Core Competences/Technology
general: EBMF is an ontology which summarises the different business models
SEAM is more theory based with a whole - composite view of the business
to do: better names on offerings which captures the features

2 - Read the book Term Sheets and Valuation by Alex Wilmerding
Term sheets: Confirms the importance of legal issues stated in the VC due dil book
Valuation: Comparables when exist otherwise back to basic which is profit and cash flow
Important issues: Analysing exit value, gross IRR in the range of 40-60%
over 4-5 years i.e. investment multiple of 3.8-10.5

3 - General thoughts
since comparables are very important, once the market is defined in the model, an interactive tool should search the web for companies in that market and retreive all relevant information such as: size, transaction values, revenues, margins
Posted by Rolf Lindbäck at 18:30