Launching New Ventures MOOC

List of MOOC Videos Released in 2015

In 2015, we released a course on Entrepreneurship and New Venture Strategy for technology-driven businesses. All videos are available for free on Youtube and Coursera in English, French and Mandarin.

Links to the Coursera course in the EnglishMandarin and French versions (click on the preferred langauge). Take the full course for free on Coursera and earn the chance to win $2,500. More info here.

Videos also available on Youtube. Link to Youtube: go.epfl.ch/lnv2015

2016 Teaser

 

2015 Teaser

List of MOOC Videos Released in 2015

  1. What is entrepreneurship? / Qu'est-ce que l'entrepreneuriat? (10 mins)
    1. Introduction to Entrepreneurship / Présentation de l'entrepreneuriat (10 mins)
    2. Beginning an Entrepreneurial Journey: Joel, Yohans, Clarisse, Stone & Samir (48 mins)
  2. Identifying & evaluating business opportunities (3 mins)
    1.  Linking Technologies & Markets: Key issues - Products & Underlying Technologies (12 mins)
    2. Key Factors Affecting Opportunity Identification (13 mins)
    3. Look Before You Leap: Market Opportunity Evaluation (13 mins)
    4. Crafting an Opportunity Exploitation Roadmap and Testing your Market (2 mins)
    5. Summary (7 mins)
  3. Introduction to Entrepreneurial Marketing (6 mins.)
    1. Developing Your Marketing Strategy (22 mins.)
    2. Understanding Your Customers and Your Competition (14 mins.)
    3. What's Your Value Proposition? (12 mins.)
    4. Guerilla Marketing & the Marketing Mix (25 mins.)
    5. Crowdfunding: Part 1 (13 mins.)
    6. Market Entry and Market Penetration (26 mins.)
    7. In a Nutshell (12 mins.)
  4. Introduction to Raising & Managing Money (7 mins.)
    1. How Much Money do You Need? (10 mins.)
    2. Navigating the Funding Universe (30 mins.)
    3. Seed & Startup Financing (37 mins.)
    4. Growth & Expansion Financing (30 mins.)
    5. Crowfunding: Part II (20 mins.)
    6. Cash Management (36 mins.)
    7. Summary: Raising & Managing Money (8 mins.)
  5. Introduction to Value Capture (6 mins.)
    1. Intellectual Property (24 mins.)
    2. Capturing Value (20 mins.)
    3. Legal Basics (25 mins.)
    4. Growing & Scaling (27 mins.)
    5. Value Capture in a Nutshell (8 mins.)
    6. Outlook (7 mins.)
    7. Q&A
  6. Tutorial: Using Slideshare
Posted by Nettra Danette Pan at 11:45
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List of Resources for 2016 Venture MOOC

The original goal behind our course Launching New Ventures, was to provide a broad overview of entrepreneurship. Each week, we collected resources in French and English which would allow learners to discover more about each week's topic. We are still adding new resources to each week, so let us know in the comments if there is a resource that you found very useful.

Week 1: Introduction to Entrepreneurship

Suggested watching/listening:

Suggested reading:

  1. The Questions Every Entrepreneur Must Answer by Amar Bhide (1996) [HBR Article]

Lectures suggérées:

  • "D'où viennent les bonnes idées" de Steven Johnson (2010) [TEDTalk de 17 minutes] [transcription - disponible en 33 langues]

Week 2: Identifying & evaluating business opportunities

Suggested watching/listening:

  1. Elon Musk on Innovation (2013) [21 minute conversation at TED] [Transcript - available in 31 languages]

Suggested reading:

  1. "Why Read Peter Drucker?" by Alan Kantrow (1980) [HBR Article]
  2. Anthony, S. The Five Cs of Opportunity Identification (2012) [HBR Article]
  3. Campbell, A. When to Pass on a Great Business Opportunity (2014) [HBR Article]
  4. How Entrepreneurs Identify New Opportunities: Interview with Raffi Amit from Wharton University (2009) [Forbes article]
  5. Book chapter: Baron, R.A. & Shane, S.A. (2005) Entrepreneurship – A field and an activity, in: Entrepreneurship – a process perspective, chapter 1, pp. 2-26.
  6. Boudreau, K.J. & Lakhani, K.R. Using the Crowd as an Innovation Partner (2013) [HBR Article]
  7. Sugars, B. How to Test Your Business Idea (2010) [Blog Post]

Lectures suggérées:

  • Elon Musk – L'homme derrière Tesla, SpaceX, SolarCity (2013) [Interview à TED de 21 minutes] [transcription - disponible en 31 langues]
  • Fayolle, A./Filion, L.J. (2006) Devenir entrepreneur: Des enjeux aux outils, Pearson Education France, pp. 86-98 [livre]
  • Martin Duval - Le Crowdsourcing: comment utiliser la foule comme partenaire d’innovation [article]

 

Week 3: Introduction to Entrepreneurial Marketing (6 mins.)

Suggested readings:

Lectures suggérées:

  • Entrepreneuriat : 5 idées reçues à propos de la stratégie marketing et la construction de marque [article]
  • Comment faire de la marque un atout pour l’entreprise ? Le branding en 3 étapes [article]
  • Marketing mix et e-commerce, le 5e P [article]

Suggested watching/listening:

Guerilla Marketing

Suggested reading:

Lectures suggérées:

  • Street marketing événementiel, de la rue à la Toile [article]
  • Stunt marketing, la stratégie du buzz [article]
  • Pourquoi L'Oréal, Clarins et Lancôme misent sur le street marketing [article]

Crowfunding

Suggested watching/listening:

  • Launching New Ventures Online Panel with Chris Tucci (EPFL), Eric Migicovsky (Pebble), and James McBennett (Timbertail) [Video]
  • Interview with Bradley creators [Video]

Suggested reading:

A selection of successful crowdfunding campaigns:

Lectures suggérées:

Week 4: Raising & Managing Money

Suggested watching/listening:

  • Khan Academy Introduction to Accounting & Financial Statements [Video]

Suggested readings:

  • Favero, C. The increasing power of the crowd and the coexistence between business angels and crowdfunding platforms [article]

Infographics:

Lectures suggérées:

  • La comptabilité analytique, pour maîtriser les coûts http://www.chefdentreprise.com/Chef-d-Entreprise-Magazine-Le-guide/Article/La-comptabilite-analytique-pour-maitriser-les-couts-42180-1.htm?cache=6810267&op=
  • Trouver des financements https://www.apce.com/pid221/5-trouver-des-financements.html&pagination=1
  • Financer son projet d'entrepreneur http://www.bilan.ch/malik-khalfi/les-micro-entreprises/financer-son-projet-dentrepreneur
  • Le capital-développement http://www.lenouveleconomiste.fr/lesdossiers/le-capital-developpement-15295/
  • Comment réaliser un bon business plan pour lever des fonds http://www.journaldunet.com/ebusiness/le-net/reussir-son-business-plan/
  • Comment pitcher son projet de start-up à des investisseurs? http://lentreprise.lexpress.fr/gestion-fiscalite/budget-financement/comment-pitcher-son-projet-de-start-up-a-des-investisseurs_1513003.html
  • Lever des fonds : les conseils de ceux qui l’ont fait http://www.we-love-entrepreneurs.com/lever-des-fonds-les-conseils-de-ceux-qui-lont-fait/
  • Les Investisseurs Start-up http://frenchfunding.fr/les-investisseurs/
  • Glossaire du Capital Investissement http://www.finadoc-actionnal.com/documents/actionnal/glossaire.pdf

Week 5: Creating and Capturing Value

Suggested readings:

Intellectual property

• How to Protect Your Intellectual Property Rights http://www.entrepreneur.com/article/2200

• Turn Your Science into a Business https://hbr.org/2014/11/turn-your-science-into-a-business

• Protecting Your Ideas: An Overview of Intellectual Property Law https://www.texasbar.com/AM/Template.cfm?Section=Our_Legal_System1&Template=/CM/ContentDisplay.cfm&ContentID=23467

Capturing value:

• Don’t Just Create Value; Capture It https://hbr.org/2013/06/dont-just-create-value-capture-it

• Capture More Value https://hbr.org/2014/10/capture-more-value

Legal considerations:

• Product Liability: You’re More Exposed Than You Think https://hbr.org/1987/09/product-liability-youre-more-exposed-than-you-think

• How--and Why--to Incorporate Your Business http://www.entrepreneur.com/article/77730

• Incorporating Your Business http://www.entrepreneur.com/article/225657

Lectures suggérées:

Propriété intellectuelle:

 

Capture de valeur:

Questions légales:

  • Autoentrepreneur, SARL, SAS... Quel statut pour créer son entreprise? http://www.challenges.fr/creation-d-entreprise/20150309.CHA3694/autoentrepreneur-sarl-sas-quel-statut-pour-creer-son-entreprise.html
  • Choisir un statut juridique https://www.apce.com/pid223/7-choisir-un-statut-juridique.html

 

Ce cours n'a aucune lecture obligatoire. Ces articles, vidéos et autres ressources sont pour ceux qui voudraient explorer les thèmes présentés dans le cours dans plus de détails. Pour plus de ressources, veuillez visiter notre post ou tweetez-nous à @venturemooc.Lectures suggérées:

  • Comment faire croître votre entreprise http://www.entreprisescanada.ca/fra/page/2820/
  • Faire croître son entreprise : les étapes à suivre pour réussir http://iipdigital.usembassy.gov/st/french/pamphlet/2013/03/20130305143677.html

Suggested readings:

• 7 Ways to Prepare Your Startup to Scale Up http://www.inc.com/neil-patel/7-ways-to-prepare-your-startup-to-scale-up.html

• How to know if your business will scale http://fortune.com/2011/06/01/how-to-know-if-your-business-will-scale/

• How to Finance the Scale-Up of Your Company https://hbr.org/2014/08/how-to-finance-the-scale-up-of-your-company

• #1 Cause of Startup Death? Premature Scaling http://www.forbes.com/sites/nathanfurr/2011/09/02/1-cause-of-startup-death-premature-scaling/

 

Lectures suggérées:

  • Comment faire croître votre entreprise http://www.entreprisescanada.ca/fra/page/2820/
  • Faire croître son entreprise : les étapes à suivre pour réussir http://iipdigital.usembassy.gov/st/french/pamphlet/2013/03/20130305143677.html

 

 

Posted by Nettra Danette Pan at 17:10
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June 17: How to raise and manage money?

Join us on the 17th of June, 2015 at 4:30pm CET for an exciting panel on how to raise and manage money with Rachel Cook (Seeds), William McQuillan (Frontline.vc), and Yonatan Raz-Fridman (Kano Computing); entrepreneurs and investors with experience bootstrapping, crowdfunding and investing in startups.

The panel will be streamed live on Youtube. It can be viewed below or at go.epfl.ch/panel4LNV15 between 4:30pm and 5:30pm CET/CAT. Send us your questions in real time via twitter using the hashtag #LNV15, or send them to us in advance through Coursera (link to our Coursera course here).

Entrepreneurship is about bringing resources together to create value. After providng that value can be created, funding is needed to run and scale the operation. Depending on the industry, client and technology, more financing may be needed for successful market entry. Hear from entrepreneurs about how to raise money (what are VCs and crowds looking for in a pitch?), how to manage the money that you have, and how to manage investor relations.

As part of the EPFL College of Management’s new MOOC, Launching New Ventures, we will host a free, online discussion with three experts and our Venture MOOC teaching staff Nettra Pan.

Our Panelists

Rachel Cook

Rachel Cook is the founder of Seeds, which converts freemium gamers into paying players through in-game microloan purchases.  She is a former Futures/Equities Trader and the director/producer of The Microlending Film Project, a feature documentary that explores the impact of microloans on women living on four continents.  The filmmaking team included Emmy and Grammy nominees.  Rachel is a graduate of Duke University and lives in Brooklyn, New York.

William McQuillan

William is a Partner at Frontline Ventures. He was the Co-Founder and CEO of Osmoda.com, an online sales platform targeting some of Europe's top emerging fashion brands. Prior to this he was one of the founding employees of Ondra Partners, a start-up investment-banking boutique. Ondra grew from a four-person team to being a profitable company, working on some of the largest mergers and acquisitions in Europe and having over 40 people in London, New York and Paris.

He is passionate about entrepreneurship and currently is the London Ambassador for the Thousand Network, for which he has organised over 40 events in the last 2 years. He is also a mentor for Springboard and Imperial Incubators in London, and is a Startup Leadership Program Fellow.

William is a Partner at Frontline Ventures. He was the Co-Founder and CEO of Osmoda.com, an online sales platform targeting some of Europe's top emerging fashion brands. Prior to this he was one of the founding employees of Ondra Partners, a start-up investment-banking boutique. Ondra grew from a four-person team to being a profitable company, working on some of the largest mergers and acquisitions in Europe and having over 40 people in London, New York and Paris.

He is passionate about entrepreneurship and currently is the London Ambassador for the Sandbox Network, for which he has organised over 40 events in the last 2 years. He is also a mentor for Springboard and Imperial Incubators in London, and is a Startup Leadership Program Fellow.

- See more at: https://www.crunchbase.com/person/will-mcquillan#sthash.Vm767I9f.dpuf

Yonatan Raz-Fridman

Yonatan is the Founder and CEO of Kano, a computer than anyone can build. Kano rasied over over $1.5 million through its Kickstarter campaign last year, passing their goal of $100,000. Kano announced Series A funding of $15 million this year, including $500,000 open to community backers on the equity crowdfunding platform Quire. View their story: kano.me/about.

William is a Partner at Frontline Ventures. He was the Co-Founder and CEO of Osmoda.com, an online sales platform targeting some of Europe's top emerging fashion brands. Prior to this he was one of the founding employees of Ondra Partners, a start-up investment-banking boutique. Ondra grew from a four-person team to being a profitable company, working on some of the largest mergers and acquisitions in Europe and having over 40 people in London, New York and Paris.

He is passionate about entrepreneurship and currently is the London Ambassador for the Sandbox Network, for which he has organised over 40 events in the last 2 years. He is also a mentor for Springboard and Imperial Incubators in London, and is a Startup Leadership Program Fellow.

- See more at: https://www.crunchbase.com/person/will-mcquillan#sthash.Vm767I9f.dpuf

Useful resources for joining the discussion

  • Start tweeting with the hashtag #LNV15. When you use the phrase "#LNV15" in your Twitter message, it will be publshed on this page. Doing so allows you to view all messages related to "LNV15" (our course's name is "Launching New Venture 2015"). This transforms Twitter into a virtual conference room for this event. You can also follow discussions linked to a paticular subject, e.g. #growthhacking. More on how to use a hashtag here and here.
  • The more people tuning in, the more interesting the discussion. Share this page with your network!
  • Faceboook event: here
  • Export the event to your calendar: here.
  • Find our other videos on Youtube here and here.
  • Like us on Facebook at EPFL Entrepreneurship
  • Follow us on Twitter @ventureMOOC

 

 

Posted by Nettra Danette Pan at 21:02
Comments (0)
June 10: Do's & Don't's of Crowdfunding

Join us on the 10th of June, 2015 at 4:30pm CET for an exciting panel on how to make the most of your crowdfunding campaign with Chris Tucci (EPFL), Eric Migicovsky (Pebble), and James McBennett (Timbertail).

The panel will be streamed live on Youtube. It can be viewed below or at go.epfl.ch/panel3LNV15 between 4:30pm and 5:30pm CET/CAT. Send us your questions in real time via twitter using the hashtag #LNV15, or send them to us in advance through  Coursera (you must be registered for the course).

At some point in the entrepreneur's journey you will have to convince investors about the potential of your venture. Today, many entrepreneurs can use crowdfunding platforms for more visibility (especially among early adopters!). Crowdfunding can also increase sales, and cash flow... essential for production or further tests and survival... Some entrepreneurs see crowdfunding as a risk-free way to test initial reception of their idea! But is crowdfunding really risk-free? Even after you raise money, how do you keep the crowd from turning into an angry mob?

As part of the EPFL College of Management’s new MOOC, Launching New Ventures, we will host a free, online discussion with three experts and our CDM Professor Chris Tucci to talk about the Do's and Don't's of Crowdfunding. 

Our speakers:

Chris Tucci (@CLTucci)

Chris is currently Dean of the College of Management of Technology at EPFL, where he holds the Chair in Corporate Strategy & Innovation. In addition to publishing in many of the highest ranked journals in the field of management, he won Best Paper of 2012 for his article “Crowdsourcing as a solution to distant search” in the Academy of Management Review, which is ranked the #1 scholarly journal in the categories of Management and Business. In 2013, he was elected to the Board of Governors of the Academy of Management, the largest professional society devoted to management research and teaching. Chris is among the most highly-cited professors in the field of innovation management and brings more than 30 years of experience working on cutting edge technologies and innovation. Before earning his PhD, he was an industrial computer scientist involved in developing Internet protocols.

Johannes Gees (@JohannesGees)

Johannes Gees is an artist and entrepreneur.  He is the founder and CEO of wemakeit.com, Switzerland’s leading crowdfunding platform.

After studying social anthroplogy and history at the University of Zurich, Johannes Gees started working as a picture editor for news agencies. He then became a self-taught graphic designer and art director, opening his own studio and working for large advertisting networks.  In 1997 he joined Swiss publishing house Tamedia as an internet developer. In 2000 he founded johannesgees.com, a production company both for his own art projects and clients such as Expo.01/02., the Swiss government, Credit Suisse, BMW etc. In 2004 he cofounded the short-film platform www.agent-provocateur.ch.

Johannes Gees, who had been working off and on as a painter, photographer and musician since his youth, became a full-time artist in 2001, when his collaborative media art installation "hellomrpresident" hit the WEF in Davos(www.johannesgees.com). hellomrpresident was followed by "the hello world project" (2003, Geneva/New York/ Rio de Janeiro/Bombay) and a series of public art installations, both in Europe an overseas. 

Eric Migicovsky (@ericmigi)

Eric Migicovsky is the founder and CEO of Pebble Technology, the company behind the Pebble, Pebble Steel, Pebble Time and Pebble Time Steel smartwatches for iPhone and Android. While studying engineering at the University of Waterloo, Eric began building smartwatches alongside a group of friends and created the first model, InPulse. In April 2012, Eric and his team launched the second generation, Pebble, on the Kickstarter crowdfunding platform, where it became the most successful crowdfunded project in Kickstarter’s history. And in February 2015, Eric and his team launched two more watches, Pebble Time and Pebble Time Steel, on Kickstarter, which became the fastest funded project in Kickstarter history.

James McBennett (@mcbennett)

James is guided by a generalist curiosity and great enthusiasm for doing interesting projects. He is a designer who works primarily in wood selling his products at www.timbertail.com. Passionate about the intersection of entrepreneurship and design, he studied architecture at University College Dublin and the Architectural Association in London while taking additional courses in entrepreneurship at the London School of Economics and University of Cambridge. He successfully launched a product on Kickstarter called This Stool Rocks that recieved coverage in Wired, Forbes and Fast Company. After partipating in Startup Chile where he was nominated for their Highway Programme, he accepted an invitation to judge future applicants. Follow him on Pinterest, TwitterFacebook and Linkedin.

Useful resources for joining the discussion

  • Start tweeting with the hashtag #LNV15. When you use the phrase "#LNV15" in your Twitter message, it will be publshed on this page. Doing so allows you to view all messages related to "LNV15" (our course's name is "Launching New Venture 2015"). This transforms Twitter into a virtual conference room for this event. You can also follow discussions linked to a paticular subject, e.g. #growthhacking. More on how to use a hashtag here and here.
  • The more people tuning in, the more interesting the discussion. Share this page with your network! And register here: http://go.epfl.ch/panel3LNV15
  • Export the event to your calendar here
  • Facebook eventhere
  • Find our other videos on Youtube here and here.
  • Like us on Facebook at EPFL Entrepreneurship and follow us on Twitter @ventureMOOC

 

Posted by Nettra Danette Pan at 19:25
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June 3rd: Guerilla Marketing & Growth Hacking

Join us on the 3rd of June, 2015 for an exciting panel on viral marketing and growth hacking with Mattan Griffel (One Month), Professor Marc Gruber (EPFL), Mark Kaigwa (Nendo), and DJ Saul (iStrategyLabs).

The panel will be streamed live on Youtube. It can be viewed below or at go.epfl.ch/panel2LNV15 between 4:30pm and 5:30pm CET/CAT. Send us your questions in real time via twitter using the hashtag* #LNV15, or send them to us in advance through  Coursera (you must be registered for the course).

In a world full of distractions, and great products and services, how does your customer hear about, and finally, purchase your offer? How does a cash-poor startup go head-to-head with giant companies in the same space?

As part of the EPFL College of Management’s new MOOC, Launching New Ventures, we will host a free, online discussion with three expert entrepreneurs and our CDM Professor Marc Gruber, to talk about guerilla marketing, growth hacking and entrepreneurial marketing. 

Our speakers:

DJ Saul

DJ Saul is the CMO & Managing Director of iStategyLabs (recently named an AdAge 2014 Small Agency of The Year).  One of the company’s first employees, DJ is now responsible for ISL’s marketing, DC operations, partnerships and business development as well as the company’s ongoing R&D and constant experimentation.

DJ advises companies and early stage ventures on everything from digital to experiential marketing strategy, to branding and partnership development. He writes for TheNextWeb, and teaches at General Assembly. DJ studied International Affairs at George Washington University and Beijing Foreign Studies University. He is a member of NextGen Angels, a member of the World Economic Forum’s Young Global Shapers, co-producer of the DC Tech Meetup, an Acceleprise mentor, and serves on the boards of Think Local First DC and Enstitute DC.

Mattan Griffel

Mattan Griffel is the Co-Founder & CEO of Y Combinator-backed One Month, the first-ever online school for accelerated learning. He was selected as one of Forbes' 30 Under 30 in Education in 2015.

Mattan teaches and advises on growth hacking, online education, and learning to code. He has advised companies like Pepsico, Bloomberg, GM, NYSE, and JPMorgan, spoken at New York University, Cooper Union, The School of Visual Arts, Parsons at The New School for Design, Singularity University, The Downtown Project, First Round Capital and Social Media Week, and has been featured in Forbes, BusinessWeek, MIT Technology Review, Huffington Post, Mashable and The Next Web.

Mattan studied Philosophy and Finance at New York University and wrote his thesis on the metaphysics of consciousness.

Marc Gruber

Marc is one of the world's leading entrepreneurship scholars with over 15 years of experience researching and shaping the field. He is a three-time recipient of the "Thought Leader" Award by the Entrepreneurship Division of the Academy of Management, and has received numerous other awards for his research and teaching. Marc combines his research expertise with first-hand experience in entrepreneurship as a start-up veteran and frequent consultant to entrepreneurs.

Since 2013 Marc has acted as Associate Editor at the Academy of Management Journal (AMJ) - the highest ranked empirical research journal in the management domain - where he handles manuscripts on innovation & entrepreneurship.

Marc joined EPFL in the fall of 2005 from the Munich School of Management, where he was Vice-Director of the Institute of Innovation Research, Technology Management and Entrepreneurship and Managing Director of the university's Center for Entrepreneurship.

Marc received a Ph.D. in management from the University of St. Gallen in 2000, and a venia legendi from the Munich School of Management in 2005 for his habilitation thesis on marketing in new ventures. He currently holds the Chair of Entrepreneurship and Technology Commercialization (ENTC) at the EPFL College of Management.

Mark Kaigwa

Mark is the Founder of Nendo, a strategy & storytelling consultancy working across Sub-Saharan Africa. Interesting in access, agency and action in Africa he partners with leaders, executives and organisations looking to understand  the region and emerging markets.  He is the publisher and author of The A to Z of Kenyan Twitter  - described as "ingenious" by the Mail & Guardian and the 2014/2015 Nendo Social Media Trend Report, the East and Central African region's most cited and referenced publication on digital media

Kaigwa has built up a reputation for award-winning work as a writer, entrepreneur and speaker. He was recognised in 2013 among Forbes 30 under 30 Best Young Entrepreneurs in Africa. As a professional speaker and trainer, his repertoire has seen him address over 10,000 people in 30 countries on Africa's rise across youth, business and innovation. He also serves as influential under 30 collective Thousand Network’s Africa Ambassador. 

Useful resources for joining the discussion

  • Start tweeting with the hashtag #LNV15. When you use the phrase "#LNV15" in your Twitter message, it will be publshed on this page. Doing so allows you to view all messages related to "LNV15" (our course's name is "Launching New Venture 2015"). This transforms Twitter into a virtual conference room for this event. You can also follow discussions linked to a paticular subject, e.g. #growthhacking. More on how to use a hashtag here and here.
  • The more people tuning in, the more interesting the discussion. Share this page with your network! And register here: http://go.epfl.ch/panel2LNV15
  • Export the event to your calendar here.
  • Facebook event: here
  • Find our other videos on Youtube here and here.
  • Like us on Facebook at EPFL Entrepreneurship and follow us on Twitter @ventureMOOC
Posted by Nettra Danette Pan at 13:05
Comments (0)
Le 3 juin: Quelle est votre proposition de valeur et comment capturer cette valeur?

Rejoignez-nous le 3 juin à 15h-16h pour une discussion passionante avec Professeur Chris Tucci du College de Management de la Technologie de l'EPFL et nos chers intervenants Stéphane Degonde ("J'ose entreprendre !"), Alexandre Castel (Station Energy) et Bibi Gnagno (OMG! I Love Your Hair!).


 

Le panel est accessible en direct ci-dessus ou à go.epfl.ch/panel1LNV15 de 15h à 16h le 3 juin 2015. Envoyez-nous vos questions en temps réel par twitter, en utilisant le hashtag* #LNV15, ou, en avance, à travers la plateforme Coursera (vous devriez être inscrits au cours).

Comment choisir l'ensemble des fonctionnalités de votre produit pour répondre aux besoins de vos futurs clients ? Pensez-vous que votre offre soit irrésistible et différente de celle de vos compétiteurs ? Et après avoir soigneusement développé votre offre : comment récupérer vos coûts d'investissement ? Comment convaincre vos clients d'acheter un produit qu'ils n'ont jamais utilisé?

Dans le cadre de Lancer une startup, le nouveau MOOC du Collège du Management de la Technologie à EPFL, nous avons convié deux experts entrepreneurs et professeur Christopher Tucci pour une conférence exceptionnelle sur comment créer des produits utiles, attractifs et profitables.
 

Inscrivez-vous à notre cours dès maintenant!

Il n'est pas trop tard et vous pouvez gagner $2,500 pour démarrer votre startup: go.epfl.ch/ventureMOOC

 

Nos intervenants:

Prof. Chris Tucci (@CLTucci)

Chris est actuellement le doyen du Collège du Management de la Technologie de l’EPFL où il est également à la tête de la chaire « stratégie d’entreprise & innovation ». En plus de ces nombreuses publications dans les meilleurs journaux dans le domaine du management, Chris a reçu en 2012 le prix du Meilleur Article dans l’Academy of Management Review pour son article intitulé «  Crowdsourcing, la solution à la recherche éloignée » (« Crowdsourcing as the solution to distant search »). Cette revue est classée numéro 1 dans la catégorie Management et Business. En 2013,  il a été élu au conseil des gouverneurs de l’académie de management, la plus grande entité professionnelle dédiée au management aussi bien pour la recherche que pour l’enseignement.

Chris est parmi les professeurs les plus fréquemment cités en termes d’innovation dans le domaine du management. Il apporte plus de 30 ans d’expérience acquise dans les domaines de la technologie de pointe et de l’innovation. Avant d’obtenir son doctorat, il travaillait dans l’informatique industrielle et plus précisément dans le développement de protocoles internet.

Chris a reçu son doctorat en management de l’école de management Sloan du MIT ; un master en Technologie & Politique du MIT ; il a également obtenu à l’université de Standford une licence en mathématiques, une licence en musique ainsi qu’un master en informatique. Il a rejoint l’EPFL en 2003 où il enseigne le management de la technologie et de l’innovation ainsi que la stratégie appliquée à l’IT et le Design Thinking. Il est intéressé par comprendre

 

  • Comment les entreprises gèrent la transition vers de nouvelles technologies et de nouveaux business models ;
  • Comment la vulgarisation d’internet affecte les entreprises et ce dans différentes industries ; et
  • Comment les entreprises peuvent utiliser le crowdsourcing dans leur processus d’innovation.

 

 

Alexandre Castel (@StationEnergy)

Fondateur & Président de Station Energy Services. Il est un Ingénieur (Mines de Douai) spécialisé en système de management et processus de création de valeur. Il a réalisé diverses missions relatives aux modes de consommation et à l’accès à l’énergie en Afrique (Burkina Faso, Sénégal, Angola) avant de se spécialiser en management du développement durable et Social Business à HEC Paris. Il est le fondateur de l’entreprise Station Energy.

Le Groupe Station Energy (www.station-energy.com) conçoit, finance et installe des solutions innovantes d’accès à l’énergie et aux services de base pour les zones reculées d’Afrique Subsaharienne (Sénégal, Côte d’Ivoire, Burkina Faso et Comores). Station Energy a développé des solutions de micro-infrastructures « clef en main »  alimentées par l’énergie solaire pour les zones rurales et péri-urbaines : centrale solaire, pompage pour l’irrigation, chambre froide solaire et boutiques multiservices « sur-mesure ».

Stéphane Degonde (@DegondeStephane)

Stéphane Degonde a créé et dirigé pendant 5 ans la société CincoSenso, spécialiste des solutions de paiement privatives en marque blanche. Il avait auparavant occupé, pendant plus de dix ans, diverses responsabilités en stratégie, business development, ingénierie financière et conseil, chez PwC et IBM Global Services, ainsi qu'au sein d'un groupe industriel spécialisé dans les médias optiques.

Il est l'auteur du livre "J'ose entreprendre ! Créer et diriger son entreprise : 100 risques à éviter pour réussir", paru le 15 janvier 2015 (Le Passeur Editeur). Celui-ci, riche de l'expérience et des témoignages de 51 entrepreneurs – fondateurs de startups, acteurs du commerce innovant ou encore spécialistes des services aux entreprises –, apporte un éclairage utile et nécessaire sur les risques auxquels les entrepreneurs exposent leur entreprise, parfois sans même le savoir.

Stéphane Degonde tient également le blog "Une vie d'entrepreneur : Réussir contre vents et marées" sur le site de L'Express/L'Entreprise et rédige des chroniques pour Harvard Business Review.

Bibi Gnagno

Bibi Gnagno est une consultante et coach qui offre aux jeunes femmes des outils et des ressources pour leur permettre de poursuivre leurs rêves autant dans leur vie personnelle que professionnelle. Bibi Gnagno est diplômée de Smith College, New York University, et NCCU School of Law où elle a obtenu le titre de Juris Doctor. Bibi vit actuellement à Abidjan en Côte d'Ivoire pays où elle a passé sont enfance. Elle travaille avec le ministère de la justice en Côte d’Ivoire, financée par une bourse du Fulbright-Clinton Fellowship.

Bibi a rencontré l'entrepreneuriat après avoir créé un blog: OMG! I Love Your Hair!. Elle a lancé son entreprise après avoir rencontré tant de personnes, surtout des femmes, qui voulaient trouver un équilibre entre leur vie personnelle et professionnelle.
OMG! I Love Your Hair! propose une gamme de produits de beauté naturels et africains, et mène des ateliers sur la santé et le bien-être.

Bibi a auparavant travaillé comme juriste au sein de Kilpatrick Townsend & Stockton LLP, Atlanta, Georgia et l'International Center for Not-For-Profit Law. En tant qu'avocate, elle a participé à la fondation d'une entreprise LLC en Afghanistan.

 

Ressources utiles pour la discussion:

  • Quand vous publiez un commentaire sur Twitter et vous ajoutez la phrase "#LNV15", votre message serait publié sur cette page. Donc vous pouvez voir tous les messages liés au sujet "LNV15" (i.e. LNV15 fait référence au nom du course en anglais "Launching New Venture 2015") . En utilisant le bon hashtag, Twitter se transforme en salle de conférence virtuelle et permets des discussions liées au même événement. Vous pourriez également suivre les discussion liées à un sujet, e.g. #startup.
  • Comment utiliser un hashtag? Un article plus long en anglais ici.
Posted by Nettra Danette Pan at 10:13
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Launching New Ventures Live in 10 Days!
Posted by Nettra Danette Pan at 14:06
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