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List of Resources for 2016 Venture MOOC

The original goal behind our course Launching New Ventures, was to provide a broad overview of entrepreneurship. Each week, we collected resources in French and English which would allow learners to discover more about each week's topic. We are still adding new resources to each week, so let us know in the comments if there is a resource that you found very useful.

Week 1: Introduction to Entrepreneurship

Suggested watching/listening:

Suggested reading:

  1. The Questions Every Entrepreneur Must Answer by Amar Bhide (1996) [HBR Article]

Lectures suggérées:

  • "D'où viennent les bonnes idées" de Steven Johnson (2010) [TEDTalk de 17 minutes] [transcription - disponible en 33 langues]

Week 2: Identifying & evaluating business opportunities

Suggested watching/listening:

  1. Elon Musk on Innovation (2013) [21 minute conversation at TED] [Transcript - available in 31 languages]

Suggested reading:

  1. "Why Read Peter Drucker?" by Alan Kantrow (1980) [HBR Article]
  2. Anthony, S. The Five Cs of Opportunity Identification (2012) [HBR Article]
  3. Campbell, A. When to Pass on a Great Business Opportunity (2014) [HBR Article]
  4. How Entrepreneurs Identify New Opportunities: Interview with Raffi Amit from Wharton University (2009) [Forbes article]
  5. Book chapter: Baron, R.A. & Shane, S.A. (2005) Entrepreneurship – A field and an activity, in: Entrepreneurship – a process perspective, chapter 1, pp. 2-26.
  6. Boudreau, K.J. & Lakhani, K.R. Using the Crowd as an Innovation Partner (2013) [HBR Article]
  7. Sugars, B. How to Test Your Business Idea (2010) [Blog Post]

Lectures suggérées:

  • Elon Musk – L'homme derrière Tesla, SpaceX, SolarCity (2013) [Interview à TED de 21 minutes] [transcription - disponible en 31 langues]
  • Fayolle, A./Filion, L.J. (2006) Devenir entrepreneur: Des enjeux aux outils, Pearson Education France, pp. 86-98 [livre]
  • Martin Duval - Le Crowdsourcing: comment utiliser la foule comme partenaire d’innovation [article]

 

Week 3: Introduction to Entrepreneurial Marketing (6 mins.)

Suggested readings:

Lectures suggérées:

  • Entrepreneuriat : 5 idées reçues à propos de la stratégie marketing et la construction de marque [article]
  • Comment faire de la marque un atout pour l’entreprise ? Le branding en 3 étapes [article]
  • Marketing mix et e-commerce, le 5e P [article]

Suggested watching/listening:

Guerilla Marketing

Suggested reading:

Lectures suggérées:

  • Street marketing événementiel, de la rue à la Toile [article]
  • Stunt marketing, la stratégie du buzz [article]
  • Pourquoi L'Oréal, Clarins et Lancôme misent sur le street marketing [article]

Crowfunding

Suggested watching/listening:

  • Launching New Ventures Online Panel with Chris Tucci (EPFL), Eric Migicovsky (Pebble), and James McBennett (Timbertail) [Video]
  • Interview with Bradley creators [Video]

Suggested reading:

A selection of successful crowdfunding campaigns:

Lectures suggérées:

Week 4: Raising & Managing Money

Suggested watching/listening:

  • Khan Academy Introduction to Accounting & Financial Statements [Video]

Suggested readings:

  • Favero, C. The increasing power of the crowd and the coexistence between business angels and crowdfunding platforms [article]

Infographics:

Lectures suggérées:

  • La comptabilité analytique, pour maîtriser les coûts http://www.chefdentreprise.com/Chef-d-Entreprise-Magazine-Le-guide/Article/La-comptabilite-analytique-pour-maitriser-les-couts-42180-1.htm?cache=6810267&op=
  • Trouver des financements https://www.apce.com/pid221/5-trouver-des-financements.html&pagination=1
  • Financer son projet d'entrepreneur http://www.bilan.ch/malik-khalfi/les-micro-entreprises/financer-son-projet-dentrepreneur
  • Le capital-développement http://www.lenouveleconomiste.fr/lesdossiers/le-capital-developpement-15295/
  • Comment réaliser un bon business plan pour lever des fonds http://www.journaldunet.com/ebusiness/le-net/reussir-son-business-plan/
  • Comment pitcher son projet de start-up à des investisseurs? http://lentreprise.lexpress.fr/gestion-fiscalite/budget-financement/comment-pitcher-son-projet-de-start-up-a-des-investisseurs_1513003.html
  • Lever des fonds : les conseils de ceux qui l’ont fait http://www.we-love-entrepreneurs.com/lever-des-fonds-les-conseils-de-ceux-qui-lont-fait/
  • Les Investisseurs Start-up http://frenchfunding.fr/les-investisseurs/
  • Glossaire du Capital Investissement http://www.finadoc-actionnal.com/documents/actionnal/glossaire.pdf

Week 5: Creating and Capturing Value

Suggested readings:

Intellectual property

• How to Protect Your Intellectual Property Rights http://www.entrepreneur.com/article/2200

• Turn Your Science into a Business https://hbr.org/2014/11/turn-your-science-into-a-business

• Protecting Your Ideas: An Overview of Intellectual Property Law https://www.texasbar.com/AM/Template.cfm?Section=Our_Legal_System1&Template=/CM/ContentDisplay.cfm&ContentID=23467

Capturing value:

• Don’t Just Create Value; Capture It https://hbr.org/2013/06/dont-just-create-value-capture-it

• Capture More Value https://hbr.org/2014/10/capture-more-value

Legal considerations:

• Product Liability: You’re More Exposed Than You Think https://hbr.org/1987/09/product-liability-youre-more-exposed-than-you-think

• How--and Why--to Incorporate Your Business http://www.entrepreneur.com/article/77730

• Incorporating Your Business http://www.entrepreneur.com/article/225657

Lectures suggérées:

Propriété intellectuelle:

 

Capture de valeur:

Questions légales:

  • Autoentrepreneur, SARL, SAS... Quel statut pour créer son entreprise? http://www.challenges.fr/creation-d-entreprise/20150309.CHA3694/autoentrepreneur-sarl-sas-quel-statut-pour-creer-son-entreprise.html
  • Choisir un statut juridique https://www.apce.com/pid223/7-choisir-un-statut-juridique.html

 

Ce cours n'a aucune lecture obligatoire. Ces articles, vidéos et autres ressources sont pour ceux qui voudraient explorer les thèmes présentés dans le cours dans plus de détails. Pour plus de ressources, veuillez visiter notre post ou tweetez-nous à @venturemooc.Lectures suggérées:

  • Comment faire croître votre entreprise http://www.entreprisescanada.ca/fra/page/2820/
  • Faire croître son entreprise : les étapes à suivre pour réussir http://iipdigital.usembassy.gov/st/french/pamphlet/2013/03/20130305143677.html

Suggested readings:

• 7 Ways to Prepare Your Startup to Scale Up http://www.inc.com/neil-patel/7-ways-to-prepare-your-startup-to-scale-up.html

• How to know if your business will scale http://fortune.com/2011/06/01/how-to-know-if-your-business-will-scale/

• How to Finance the Scale-Up of Your Company https://hbr.org/2014/08/how-to-finance-the-scale-up-of-your-company

• #1 Cause of Startup Death? Premature Scaling http://www.forbes.com/sites/nathanfurr/2011/09/02/1-cause-of-startup-death-premature-scaling/

 

Lectures suggérées:

  • Comment faire croître votre entreprise http://www.entreprisescanada.ca/fra/page/2820/
  • Faire croître son entreprise : les étapes à suivre pour réussir http://iipdigital.usembassy.gov/st/french/pamphlet/2013/03/20130305143677.html

 

 

Posted by Nettra Danette Pan on Tuesday 6 September 2016 at 17:10